Wednesday, October 16, 2019

The strategies( taxation) used to reduce tobacco related harms Essay

The strategies( taxation) used to reduce tobacco related harms - Essay Example The rationale for increased taxation of tobacco products is that higher taxes will translate into high prices for tobacco products. Proponents of this strategy opine that when tobacco products have higher prices, the demand is likely to decrease. Many countries have implemented this strategy as one of the efforts of addressing increase tobacco consumption (Cowie, Glover, & Gentles, 2014). Worth noting is the fact that tobacco consumption contributes to a remarkable percentage of deaths. For this reason, it is important to evaluate the efficiency of the taxation strategy for reducing tobacco consumption. This paper will evaluate the efficiency of the taxation strategies on tobacco consumption, relying on evidence-based research. There is evidence that taxation strategies do not contribute to a significant reduction of tobacco smoking, as this paper will highlight. As highlighted above, the rationale for increasing taxation on tobacco products is based on the fact that tobacco consumption is proving to be one of the most critical public health threats in the twenty-first century. According to future projections, the globe will register 1.6 billion smokers if effective strategies for reducing smoking are not implemented. Many countries have recognized the tobacco epidemic and are putting in measures in an effort to reduce the prevalence of tobacco consumption (Gigliotti, Figueiredo, Madruga, Marques, Pinsky, Caetano, & Laranjeira, 2014). As mentioned previously, increasing tobacco taxes is viewed as one of the best strategies that can register positive results in reducing the prevalence of tobacco consumption. The World Bank has supported the initiative of introducing increased taxes on tobacco products. Proponents of this strategy believe that it can register positive outcomes in various populations. Governments that have implemented this stra tegy also achieve associated revenue goals through

How EU policy affects the European Automotive Industry Essay

How EU policy affects the European Automotive Industry - Essay Example However, during the last five years, there has been a slowdown in economic output across the EU, and, while the forecasts are positive, modest growth of 2.0%-2.3% is expected in 2004. Weak growth has led to reduced consumer and business confidence. Industrial production has decreased, including the production of durable consumer goods. Levels of private consumption have fluctuated during early 2003, following modest growth in the previous two years. This is partly due to poor labor market conditions, with EU unemployment rising during 2003. Economic indicators are weak in some major EU economies such as Germany, France, Italy and Spain. Only the United Kingdom (UK) has managed to resist these trends (Trends and drivers). This has greatly affected the car industry, given the car's status as the ultimate consumer and fashion item, as well as the importance of engineering and design in the manufacturing process. Average profit margins have declined from around 10% in the 1960s to less t han 5% today, and some volume car makers are actually losing money (EMCC dossier). Despite increasing competition worldwide, European automotive has maintained a strong position in exports and global sales. The strong bond between Europe's vehicle manufacturers and the sophisticated customer base in the largest car market in the world constitutes a prominent competitive advantage, while the notable presence of European producers in emerging markets, such as China and the Russian Federation, offers a potential for future growth and profits (info-crono-archivio). Furthermore, EU enlargement created new opportunities for the European automotive industry. The combination of expertise, affordable labor and the proximity to the large European markets has led to the emergence of a very dynamic cluster in the new Member States - especially Poland, the Czech Republic, the Slovak Republic and Hungary (info-crono-archivio).Despite these advantages, many challenges remain: the EU automotive industry lags behind the US and Japan in terms of productivity. Labor productivity in the EU-15 is 25 per cent lower than in the US and 30 per cent lower than in Japan; labor costs per hour worked in the EU-15 are comparable to those in the US, but more than ten per cent above those in Japan and almost three times as high as in Korea (data for 2001, converted using purchasing power parities). Annual working time in the automotive industry in EU-15 is more than 20 per cent shorter than in the US (in 2001); there are major technological challenges ahead, most prominently the fuel cell (info-crono-archivio). Influences of EU policies European legislation is one of the main drivers of the European automotive industry. Emissions and recycling legislation have a strong impact both on vehicle technologies and construction (Trends and drivers). EC, industry and consumer concerns for environmental sustainability, road safety and mobility have led to a number of significant technological developments. These have both positive and negative effects on profitability. For example, a limited number of specialist high technology suppliers might prosper while vehicle makers see their already narrow profit margins cut even further. Such a development would make vehicle makers vulnerable to further consolidation and restrict

Tuesday, October 15, 2019

Telecommunications sector Essay Example for Free

Telecommunications sector Essay Belize Telemedia Limited is the new name of Belize Telecommunications Limited in Belize which was instituted in 1972 as the telecommunication authority. The Belizean telecom market was formally and authoritatively reformed and became less strict in January 2003; however Belize Telecommunications still has the control in the telecommunication market (Mansell 56, 2007). With limited rivalry and unproductive regulatory control, it has fixed very expensive charges for its services. VoIP is the case study which reveals a controversy in the Belize telecommunication industry. Although the government and the regulatory body collaboratively confirmed to promote competition in the telecom sector, in reality BTL was successful in conspiring against VoIP to remove competition. However, BTL has to face competition in the mobile sector where SpeedNet has successfully covered 18 percent of the market. At present, BTL prides on 335000 fixed landlines, 130000 cellular consumers and 8000 internet customers. BTL has more than 475 expert and capable workers with 15 branch offices spread countrywide (Mansell 56, 2007). The aims and objectives of BTL is to develop, engineer and install high tech network and technologies and to offer best communication services and facilities. The company is dedicated to increase its existing wire line, mobile and internet services by getting on-stream a broad range of matchless, unsurpassed services and facilities to the consumers. Additionally, its dynamic, quick and efficient network provides its consumers consistent, efficient, trusty and finest service accessed in the vicinity, all over the country, regionally and globally. BTL headquarters are in Belize City. It has 15 customer service centers installed countrywide. Telemedia is concentrated on increasing further than the national boundaries so that there is increase in investor value, development and promotion of new opportunities for workers and assistance in the economic development, progress and increase of the nation of Belize. Telemedia offers HomeFone Service which is a fixed telephone line service. It provides three latest and reasonably priced plans to residential customers. These plans offer distinctive alternatives which includes limitless night and weekend minutes, unlimited, unrestrained monthly usage, etc. Each package offer services such as caller id, voicemail, 24 hours contact to Operator, telephone directory, etc. Telemedia’s wireless service offers its consumers the basic telephone service (Calabrese 225, 2007). The consumer can avail other suitable features that will improve communication requirement for residential or commercial purpose. It offers the users to receive calls locally, countrywide and globally. Econo-Phone is another service which gives full access to Telemedia Prepaid telephone service at affordable rates. The user can keep an eye on the amount of time he or she spends on the phone and can make calls all over the world. Econo-Phone works as a prepaid cellular phone. The user can also enjoy facilities such as voice mail notifications, caller id, internet services, etc. DigiCell is cellular service that uses GSM. It is operational at GSM 1900 and offers advanced, improved superiority, improved voice clearness and wide-ranging safety measures (Calabrese 225, 2007). It is considered to be Belize’s most highly developed and ground-breaking mobile service. It offers increased collection of voice and multimedia services. DigiCell encrypts all voice and data, thus making it more secure. DigiCell also offers innovative solutions for business and residential consumers by means of DigiCell Prepaid services. It offers short message service, data and international roaming service, call hold, call waiting, caller id, voicemail, etc. Telemedia’s Once Card can be used to avail all the Prepaid Services that are offered. When the consumer buys a Prepaid card, e-PIN or Fone TopUp, he or she is no longer requires to select between regular or DigiCell prepaid card. Further, this card can be used as a recharge or calling card. Fone TopUp is electronic recharge arrangement that permits representatives and distributors to supply electronic pins or immediately top up a prepaid number with any value. Belize Telemedia Limited has successfully increased its wireless coverage nationwide, covering most of the rural communities in Belize by deploying Nortel wireless technology (Cronin 29, 2007). This technology has completely replaced the old Belize Telemedia existing GSM structure given by Nortel competitor; as well deploy a new CDMA 450 MHz network to hold up Telemedia’s emergent subscriber demand in Belize and the requirement for more superior, high-tech products and facilities countrywide. .Telemedia’s existing wireless setup has been improved and enhanced to Nortel GSM GPRS/EDGE 850/1900 MHz wireless network which offers superior network coverage and connectivity for the consumers. In addition, the operator has launched a completely new network laid on Nortel CDMA xRTT and 1xEV-DO technologies in the 450 MHz range, to expand services and assist to seal the means of communication space in rural society (Cronin 29, 2007). According to Dean Boyce who is the chairperson of the executive committee at Belize Telemedia, the Nortel technologies has successfully enhanced the reputation of Belize Telemedia and also given wide-ranging services which has strengthen Telemedia’s network. The execution of CDMA/EVDO platform and the utilization of 450 MHz frequency have successfully provided voice and high speed internet services to consumers present in rural areas which has accelerated Belize economy. Belize Telemedia’s network substitute and improvement also includes Nortel all-IP products such as Advanced Telecommunications Computing Architecture, Mobile Switching Center and Home Location Register, allowing operators to back up numerous services and applications on the unchanged, consistent platform. The Belize government welcomed the 2004 sale of the nationwide telephone corporate to a U.S-Caribbean organization as a moment of guarantee and affiliation. The main highlight was the $90 million deal (Fox 103, 2007). However, the agreement was tattered and became a story of officially permitted and oral clash. The clash started when Musa management took full authority of Belize Telecommunication Ltd from Prosser and his company after the failure to pay $57 million to the government for the phone company. Prosser filed a case in which he demanded the court to give out a command that would invalidate the boardroom occupation and put him back in charge. Prosser’s attorney was Lanny Davis who criticized the Belize government by calling it lawless after the assembly approved a law allowing the occupation of specified telephone company shares after Prosser’s non-payment. In the initial stages of the case, U. S District Judge Ursula Ungaro-Benages instructed Belize to invalidate its conflict against ICC, and then hit the government with a disrespect, scorn allegation for refusal to comply, signifying that Belize authorities gave the impression to want to be hit over the head by a 2-by-4. UngaroBenages passed the verdict which favored the Belize government. The liberalization of the telecommunication market at various phases, from Guatemala to Costa Rica remains government owned. Costa Rica’s fixed-line tele-density is the highest in South America while that in Guatemala is 40 percent less than the complete South American average, which shows that fixed line privatization and competition are no assurance of the development there. The study reveals that low fixed line tele-density causes leapfrogged unswervingly into mobile communications. Mobile competition is intense and diffusion is far away that would be anticipated bearing in mind their other macroeconomic pointers (Fox 103, 2007). Belize is the only exemption since it has national owned mobile company. Broadband services also vary greatly among these seven countries. Efforts are being made to liberalize Belize’s telecommunication market. Belize stands out from its neighboring countries as a financial leader, having already commenced the internet trend that would hit its neighbors in the entire South American Region. The interests of foreign companies to chase the liberalization of the Belize telecommunication market set up in the country and use that country as a launch pad to launch its rising information technology business throughout the area. The initiation of foreign competitors in the Belize telecommunication market needs a legitimate alteration and adjustment to suspend the current government utility company’s domination in the market.

Monday, October 14, 2019

Sources of news in the Media

Sources of news in the Media The evolution of the news media has presented an interesting tale to be told over the last several hundred years, and the changes have become more abundant over the last two decades with the advent of new technology and ways of reporting. Getting news and special interest stories to the American public has always been the top priority of the news media, but over the last several years, the way of doing so has evolved tremendously. There are several ways of getting the news to the public, among them television, radio, internet, satellite radio, newspapers, magazines, and even cell phones. The news world is far different today than it was a century ago, and things are on their way to changing even more. People have interacted with the news since the beginning of news media. The printed word was the first incarnation of news media. Newspapers and different forms of propaganda were widespread ever since the written word came into existence. However, with the invention of the printing press (Kreis, 2000), the printed word became more and more commonplace. Before long, learning to read and write became a priority for the learning processes of children all over the world and education became a major part of a childs life. Once the printing press was commonplace, the act of publishing newspapers became an everyday occurrence. At first, reading newspapers and books was something reserved for the economically and social elite. However, with advances in education and more and more people in the states becoming literate, people began to read newspapers. With the freedom of the press instilled into the United States Bill of Rights, the press began covering subjects that was at one time off limits, such as religion, government, politics, and other sensitive material. Editorial pages began appearing and people began writing letters to the papers, voicing their opinions and trying to be heard. In the early 1900s, the invention of the radio became a major player in the world of news and the press. News reporters began covering stories and events, and for the first time, people were able to hear major history making news stories within 24 hours of the events actually happening, and sometimes even live in real time. One particular impact of radio was noticed in the audio recording provided by reporter Herbert Morrison at the scene of the Hindenburg disaster on May 6, 1937 (Widner, 2008). The day after the disaster in New Jersey, the recording of Mr. Morrison covering the explosion of the giant zeppelin was broadcast on NBC and several other major news networks. In those days, most of the large radio stations never broadcast recorded material and preferred to be all live, all the time when broadcasting the news. This was one of the few exceptions of that rule. Morrisons broadcast went down in history as one of the most famous ever recorded and has been referred to millions of times since. In the 1940s and 1950s, a new invention called television opened up the possibilities of better news coverage. The evening news became a staple in homes across America, especially once the country made its way into the 1960s, when most households in America had finally purchased a television set. People around America had a visual news source, and in addition to radio, newspapers, and such newspapers as Time and Life, America now had several great ways to keep up with news both locally and abroad. Aside from television going to colour, the news and the way people engaged it maintained its status quo for several years. The next big change came in 1980, when Atlanta businessman Ted Turner founded the Cable News Network (CNN), the first ever twenty four hour cable news station. This dramatically changed the landscape of broadcast journalism, and forced the evening news programs to step up their efforts to keep viewers, especially since the American public no longer had to wait until six o clock at night to catch the latest news. This also hurt newspapers to a small extent, who had to look for other ways to entertain, as well as inform in the growing competitiveness of the news market. In the 1990s, the broadcast journalism market grew by leaps and bounds. Along with several new cable news channels such as MSNBC, Fox News Channel, and business networks such as CNBC, the American public was also introduced to a new medium: the internet. The internet made its major impact on journalism with a story involving President Bill Clinton. On January 17, 1998, internet writer Matt Drudge obtained the information that Newsweek was on the verge of reporting that the President Bill Clinton had had an extramarital affair with a White House intern but had scrapped the story (Whitworth, 2008). He posted it on the internet, and the next day supplied the womans name. That woman was Monica Lewinsky, and the story grew into quite possibly the biggest bombshell in Presidential history. This story also started a major trend of breaking news hitting the internet first before any other source and made way for internet journalism. After the Lewinsky scandal broke, it became commonplace for the internet to be the grounds on which to break sensational stories without risking the consequences of being wrong on national television. Over the next decade and up to present day, national news networks, newspapers, and several other news outlets used the internet more and more extensively in their research and work. The internet was also a place free of censorship, and reporters could get away with a lot more on their own personal web pages as opposed to working for a big corporate news outlet. Over the last several years, more and more people are getting into the journalism business, often putting their amateur skills to work on their own and not relying on an employer. In ways, this has both helped and hurt the media, but the final impact of this trend will not be seen for some time. News media has come a long way since the first newspapers were printed on the press over two hundred years ago. Now, nearly any American can access any news they want with a few mouse clicks and the push of a button. The radio, television, and the internet all now offer 24 hour, around the clock live news coverage and have made all media accessible to anyone. The convenience is there, but with so many sources, it now becomes an issue of credibility. How does one know that their source is correct and who to believe? Only through hard work, research, and a keen eye and ear can todays journalists and readers alike engage the news and get the truth, the whole truth, and nothing but the truth. That is the price of todays journalism environment. References Kreis, Steven, 2000. The Printing Press, The History Guide website, http://www.historyguide.org/intellect/press.html, retrieved July 27, 2008. Widner, James F., 2008. Hindenburg Disaster, http://www.otr.com/hindenburg.shtml, retrieved July 28, 2008. Hughes, Lain, 2004. The New Georgia Encyclopedia, http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-2643, retrieved July 29, 2008. Whitworth, Damian. 2008. Oral History: The Monica Lewinsky Scandal Ten Years On. Times Online http://women.timesonline.co.uk/tol/life_and_style/women/relationships/article3185449.ece, retrieved July 28, 2008.

Sunday, October 13, 2019

cloning Essay -- essays research papers

Cloning Can cloning be beneficial to us? Or is cloning a waste of time and dollars? Cloning as of recent years, has become a very controversial issue. Society is firmly divided on the uses and ethics of cloning. Cloning can range from copies of plants and animals to clones of humans and human organs. Should we clone humans and human organs? Why clone human embryos? There are many legitimate reasons for investigating cloning. Embryologists believe that the research could help improve the lives of further generations. "Cancer research is possibly the most important reason for embryo cloning. Oncologists believe that embryonic study will advance the understanding of rapid growth of cancer cells. Cancer cells develop at approximately the same phenomenal rate as the embryonic cells do. By studying the embryonic cell growth, scientist may be able to determine how to stop it, and also stop cancer growth in return." Another use for cloning is growing organs and / or tissues for humans. Cells can be manipulated to revert their embryonic stage and then these cells will have potential to grow into other tissues, cells, etc. This is done through chemical signals called fibroblast growth factors. These signals "tell" the cells what to do. These same chemical signals are also used on embryos. The fibroblast growth factors tell the cells what to become. Hans Spemann found the organizer effect, which is how the embryonic cells are aligned... cloning Essay -- essays research papers Cloning Can cloning be beneficial to us? Or is cloning a waste of time and dollars? Cloning as of recent years, has become a very controversial issue. Society is firmly divided on the uses and ethics of cloning. Cloning can range from copies of plants and animals to clones of humans and human organs. Should we clone humans and human organs? Why clone human embryos? There are many legitimate reasons for investigating cloning. Embryologists believe that the research could help improve the lives of further generations. "Cancer research is possibly the most important reason for embryo cloning. Oncologists believe that embryonic study will advance the understanding of rapid growth of cancer cells. Cancer cells develop at approximately the same phenomenal rate as the embryonic cells do. By studying the embryonic cell growth, scientist may be able to determine how to stop it, and also stop cancer growth in return." Another use for cloning is growing organs and / or tissues for humans. Cells can be manipulated to revert their embryonic stage and then these cells will have potential to grow into other tissues, cells, etc. This is done through chemical signals called fibroblast growth factors. These signals "tell" the cells what to do. These same chemical signals are also used on embryos. The fibroblast growth factors tell the cells what to become. Hans Spemann found the organizer effect, which is how the embryonic cells are aligned... cloning Essay -- essays research papers Cloning Can cloning be beneficial to us? Or is cloning a waste of time and dollars? Cloning as of recent years, has become a very controversial issue. Society is firmly divided on the uses and ethics of cloning. Cloning can range from copies of plants and animals to clones of humans and human organs. Should we clone humans and human organs? Why clone human embryos? There are many legitimate reasons for investigating cloning. Embryologists believe that the research could help improve the lives of further generations. "Cancer research is possibly the most important reason for embryo cloning. Oncologists believe that embryonic study will advance the understanding of rapid growth of cancer cells. Cancer cells develop at approximately the same phenomenal rate as the embryonic cells do. By studying the embryonic cell growth, scientist may be able to determine how to stop it, and also stop cancer growth in return." Another use for cloning is growing organs and / or tissues for humans. Cells can be manipulated to revert their embryonic stage and then these cells will have potential to grow into other tissues, cells, etc. This is done through chemical signals called fibroblast growth factors. These signals "tell" the cells what to do. These same chemical signals are also used on embryos. The fibroblast growth factors tell the cells what to become. Hans Spemann found the organizer effect, which is how the embryonic cells are aligned...

Saturday, October 12, 2019

Blink-182 :: essays research papers

Blink-182 The legend that is blink-182 started way back in 1992, by Mark Hoppus (bass, vocals), Tom Delonge (guitar, vocals) and Scott Raynor (drums). Origionally just called blink, they were forced to change their name when an Irish techno band also called blink threatened to sue them. Although there are countless rumours of what the 182 stands for, ranging from the number of times certain words are said in movies to numbers that relate to where they live to the number of times that they have performed various sexual acts, the truth is that it is really just a number that they choose pretty much at random and thought sounded good. Mixing fast, melodic punk with brutally honest, from the heart lyrics, they convert almost everyone who hears their music to fans. In 1995, they released their first full album, Cheshire Cat. Dude Ranch followed in 1997, and this was the first album to gain widespread commercial success. Scott left the band this year to go back to college, and he was replaced by Travis Barker, previously of the Aquabats. The change from Scott to Travis was made easier by the fact that they had been friends with Travis for a while already and he already knew most of their songs. They have always spent a lot of time touring in the surf/skate/punk scene, with bands such as NOFX, Pennywise, Less than Jake and the Vans Warped Tour. Around the end of 98, blink decided to stop touring and started work on their next album, Enema of the State. This gained even more commercial exposure than Dude Ranch, and helped expose the band to whole new groups of listeners. And the reasoning behind the title? According to Mark Hoppus, "In order to maintain good health, your body must be able to eliminate food and bodily waste. Your colon, together with your lungs, skin and kidneys are designed to accomplish this essential task by elimination of toxins in the intestines, blood and lymph systems." Continues Tom Delonge, "the process of digestion from ingestion of food to defecation, normally takes between 12 to 24 hours assuming that the colon is fully functional and non-toxic.

Friday, October 11, 2019

American Popular Culture – Essay

American Popular Culture Leonel Gutierrez SOC/ 105 September 11, 2012 Gregory Shrout American Popular Culture Our communities are built on a foundation whose culture we build. Through our culture, we define who we are as individuals and how our societies influence our communities. American popular culture has a great influence on our personal decisions and is a very important aspect of our lifestyle. Through television, magazines, newspapers, music, sports and countless other sources, we learn a culture that create who we are and what we decide. One way to resolve this seeming dilemma is to think of culture in an anthropological sense, as the distinct practices, artifacts, institutions, customs, and values of a particular social group† (Petracca, 2007). Undoubtedly, we all practice different ways to assume a culture. Through generations, we learn the different aspects that make up who we are. As children some us learn how to play sports and implement that into our daily habits. Kicking a ball becomes part of daily routine and soccer becomes part of who we are and what we share with that community.Perhaps going to church is part of our social normality. The qualities learned by attending that community helps us obtain our values as a person, developing who we are. Culture is much more than just a practice, it’s an illustration of who we are, where we belong to. Whether it’s part of a soccer club whose reputation we hold dearly and work daily to win for, or a religion whose practices and laws we follow to make up our values and feel our sense of purpose. Popular culture encompasses the most immediate and contemporary elements in our lives—elements which are often subject to rapid changes in a highly technological world in which people are brought closer and closer by the ubiquitous mass media† (Petracca, 2007). American popular culture consist of the different customs, communities and values that make up the different trends that exist through the mass of the population, driven through the media. When we refer to what is popular among Americans, we have to involve the medias influence.The common popular culture results from television, music, sports and many other significant media driven influences. Television has one of the biggest influences that create what is â€Å"popular† among people. Through commercials, in many cases with popular athletes, the media sends messages to the general public, which directly influence each person individually. An athlete, like Derrick Rose drinking a popular beverage like Gatorade or Eli and Peyton Manning representing Direct TV as their choice of network, has a direct influence on what we drink or what network we chose to what Television with.People see their favorite athletes representing these different brands and taking part in commercials and make decisions based on that message by the media. Another popular trend in today’s American popular culture is our fashion influence. Kim Kardashian is a big fashion influence in this day in age and has captured the hearts of many young women. Without a doubt, she’s a role model for todays fashion sense in our female youth. Many females want to dress in the same clothes, style their hair the same way, fix their makeup to reflect what she does.Kim Kardashian has become an icon whose media influence has developed habits worldwide. Women have adopted her style, sometimes even her values and show in today’s female youth. In addition, music is indeed another big influence among the popular culture. Rick Ross will tell you that he’s a â€Å"Boss† and show off his thousand-dollar jewelry, fancy cars and million dollar homes. After the bright camera lights turn off and the thundering bass amplifying through the speakers dies out, we’re left with the message brought behind the music. How many people can afford all these material things? Only a selected few I would s ay.Although this is the case, you see many people out there buying expensive cars on credit, maxing out their paychecks to maybe try to be a â€Å"Boss† while all their saving seize to exist. Although we may not put much thought into the decisions we make on a daily basis, American popular culture directly influences what we chose to be part of our lives. What we see on televisions, read in newspapers, hear through the music we listen to, directly reflect the medias influence towards every person individually. Whether it’s the television network we chose, the music we listen to or the clothes we chose to wear, we are a product of those nfluences and are the make up of our community and social normality. References Petracca, (2007) stated, â€Å"One way to resolve this seeming dilemma is to think of culture in an anthropological sense, as the distinct practices, artifacts, institutions, customs, and values of a particular social group† (p2). Petracca, (2007) stat ed, â€Å"Popular culture encompasses the most immediate and contemporary elements in our lives—elements which are often subject to rapid changes in a highly technological world in which people are brought closer and closer by the ubiquitous mass media† (p2).